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Laurs & Bridz: Sales Targets and Antiviral Drug Launch |
作者姓名:Sandeep Puri; Rakesh Singh; Jatin Batra; |
商品類型:Case (Field) | 商品編號:W25457 |
出版日期:2021/11/19 | 內容長度:9 頁 |
In October 2020, the managing director of Laurs & Bridz Pharmaceuticals Private Limited was considering changing the company’s sales strategy to reflect the challenges that India’s pharmaceutical industry was facing during the COVID-19 pandemic. The company was also considering launching a new antiviral drug. The COVID-19 pandemic had disrupted many routine sales practices, such as in-person meetings with customers, and had also affected drug .....more
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Laurs & Bridz: Sales Targets and Antiviral Drug Launch - Teaching Note |
作者姓名:Sandeep Puri; Rakesh Singh; Jatin Batra; |
| 商品編號:W25458 |
出版日期:2021/11/19 | 內容長度:9 頁 |
Teaching note for product W25457.
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Paytm: Targeting More Pockets for Its Mobile Wallet (Spanish Version) |
作者姓名:Sandeep Puri; Shivani Upadhyay; Siddharth Agarwal; Debasish Chatterjee; |
商品類型:Case (Pub Mat) | 商品編號:W27122 |
出版日期:2021/11/11 | 內容長度:12 頁 |
Paytm enjoyed a position as the leader in India’s market for mobile wallets, a digital service that enabled payments to be made through mobile devices. Paytm’s major client, Uber, which developed and operated a smartphone-based, ride-hailing app as a way to compete with traditional taxi companies, had initially used Paytm’s mobile wallet as the sole payment mode for Uber rides in India. However, in 2015 Uber revised its payment policy by adding a .....more
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Philips India: Launch of New Air Purifiers |
作者姓名:Neha Srivastava, Sandeep Puri |
商品類型:Case (Pub Mat) | 商品編號:W25198 |
出版日期:2021/10/15 | 內容長度:15 頁 |
Philips India is a leading player in the air-treatment products market in the country. Philips India’s launch of the New Urban Living Series air purifiers aligns with the company’s continued focus on enhancing people’s health by leveraging technology to promote healthy living and prevention. The case describes how, given the challenges in the residential consumer segment, Philips India intends to back its competitive strategy logic of entering the .....more
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Philips India: Launch of New Air Purifiers - Teaching Note |
作者姓名:Neha Srivastava, Sandeep Puri |
商品類型: | 商品編號:W25199 |
出版日期:2021/10/15 | 內容長度:23 頁 |
Teaching note for product W25198.
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Amazon Food: Biting into the Food Delivery Market in India |
作者姓名:Jones Mathew, Sandeep Puri, Darren Meister, Maria Luisa Chua Delayco |
商品類型:Case (Pub Mat) | 商品編號:W25902 |
出版日期:2021/09/29 | 內容長度:14 頁 |
Amazon.com, Inc. (Amazon) India expanded Amazon Food into the food delivery market in March 2021 amid a pandemic and the ensuing lockdown. The move surprised the industry, especially considering that Swiggy and Zomato Ltd. (Zomato), the two key players in the food delivery business, were facing an all-time slump and that restaurants were seeking to move away from aggregators to create their own ordering platform. Zomato and Swiggy, a duopoly in the .....more
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Amazon Food: Biting into the Food Delivery Market in India - Teaching Note |
作者姓名:Jones Mathew, Sandeep Puri, Darren Meister, Maria Luisa Chua Delayco |
| 商品編號:W25903 |
出版日期:2021/09/29 | 內容長度:19 頁 |
Teaching note for product W25902.
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Google: Targeting the Health Care Market with Fitbit - Presentation |
作者姓名:Shamik Debnath; Sandeep Puri; Shalini Joshi; Raul Pelagio Rodriguez; |
| 商品編號:5B21M075 |
出版日期:2021/07/26 | 內容長度:418 頁 |
Presentation to accompany product 8B21M075.
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Google: Targeting the Health Care Market with Fitbit |
作者姓名:Shamik Debnath; Sandeep Puri; Shalini Joshi; Raul Pelagio Rodriguez; |
商品類型:Case (Pub Mat) | 商品編號:9B21M075 |
出版日期:2021/07/26 | 內容長度:15 頁 |
Alphabet Inc.’s Google LLC (Google) purchased Fitbit Inc. (Fitbit) in November 2019 for US$2.1 billion, marking its foray into health care, and by January 2021, the US Department of Justice was conducting a probe into the Google–Fitbit merger amid Fitbit users’ skepticism and distrust of the deal with regard to data privacy. Although Google’s senior vice-president of devices and services assured users that the intent of the deal was to “spur innovation .....more
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Sarva Pharmaceuticals in Cambodia: Fight or Fold? - Teaching Note |
作者姓名:Sandeep Puri; Rakesh Singh; Raj Agnihotri; Bindu Gupta; |
| 商品編號:8B20A060 |
出版日期:2020/07/08 | 內容長度:12 頁 |
Teaching note for product 9B20A060.
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